An action plan for agility in a modern digital marketplace
Composability offers significant advantages in terms of efficiency and risk mitigation. Leaders who embrace composability are better equipped to implement initiatives that are both cost-effective and scalable. This approach aligns with the broader strategic goals of the organization, fostering a collaborative environment where marketing and IT can work in tandem.
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About.
Chad is a seasoned executive with over 30 years of entrepreneurial experience at the intersection of marketing and technology. Passionate about simplifying the complexities of the digital marketplace, he has a proven track record in developing go-to-market strategies that enhance brand awareness, open new markets, launch innovative products, and strengthen client relationships.
Chad is a seasoned executive with over 30 years of entrepreneurial experience at the intersection of marketing and technology. Passionate about simplifying the complexities of the digital marketplace, he has a proven track record in developing go-to-market strategies that enhance brand awareness, open new markets, launch innovative products, and strengthen client relationships.
Currently serving as the Chief Customer Officer at RDA, Chad is instrumental in shaping the firm’s strategy and client engagements, ensuring that their solutions make a tangible difference through clear, actionable roadmaps. His expertise in digital strategies is further underscored by his role as co-author of The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, where he shares insights on delivering agile solutions and emerging AI use cases.
Chad’s career includes founding two successful technology startups and holding executive roles at major companies like Microsoft, Oracle, and Duke Energy. He is a recognized thought leader, a 2024 Storyblok Ambassador, a Sitecore Ambassador MVP, and an ADDY Award winner, as well as a contributor to a best-selling Microsoft book on Portal Collaboration.
Deeply committed to making a positive social and environmental impact, Chad advises brands that balance profit with purpose. He is based in North Carolina.